As on July 3, 2023, Speqta AB (publ) was acquired by BrightBid AB. Speqta AB (publ) develops and operates performance-based lead generating platform. The company operates in two segments: Speqta AdTech and Speqta Content & Comparison. It offers Bidbrain, an AI-based SaaS service for e-retailers; Shopello, an e-commerce platform that promotes various online stores products; Vinklubben Food and Beverage that includes sites, such as myTaste, Matklubben, and Vinklubben; and Rahalaitos, a comparison service broker for private and corporate loans. The company also provides shopping-related comparison services, such as OutletSverige and Kampanjjakt.se; and discount codes, games, credit cards, credits, and electricity contracts comparison services under the Expressen, Nettavisen, Aller media/Dagbladet, and Sanoma/Ilta-Sanomat names. In addition, it operates Lanakuten.com and Låne-penger.com for private loan comparison services. The company was founded in 2003 and is based in Stockholm, Sweden.