Outfront Ties Up With Brooks Brothers For New York Campaign

Outfront Media Inc. (NYSE:OUT) has extended its partnership with Manhattan-based Brooks Brothers. Notably, Brooks Brothers aims at promoting its new creative program, Bursting Into Bloom, which features the classic Supima Cotton Shirt and Performance Polo. Outfront’s digital canvases and classic assets spread over the commuter rail, subways, buses and outdoor properties will be utilized for this campaigning.

Headquartered in New York, Outfront is a leading provider of out-of-home (OOH) advertising space in key markets throughout the U.S. and Canada. In fact, the REIT’s matchless presence in New York and ingenious canvases have turned it into an attractive platform for different brands. Brooks Brothers have been leveraging OOH advertising for decades to create an impact in the New York market.

Outfront and Brooks Brothers have been working together for a long time now. Major joint campaigns were held in Apr 2015 and May 2016 to reach out to customers in high-traffic areas. This combined effort allows Brooks Brothers to take advantage of Outfront Media’s OOH market. This augments its visibility and develops strong brand awareness with customers.

Shares of Outfront have underperformed the Zacks categorized REIT and Equity Trust – Other industry in the last three months. Shares of the company have decreased 14.8%, while the industry grew 2.3%. In the last 30 days, both its second-quarter and full-year 2017 funds from operations (FFO) per share estimates moved down.



Currently, Outfront carries a Zacks Rank #4 (Sell).

Investors interested in the REIT space, may consider better-ranked stocks like DiamondRock Hospitality Company (NYSE:DRH) , Gaming and Leisure Properties, Inc. (NASDAQ:GLPI) and PS Business Parks, Inc. (NYSE:PSB) , each carrying a Zacks Rank #2. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

In the last 30 days, DiamondRock Hospitality Company’s FFO per share for second-quarter 2017 remained unchanged at 31 cents.

In the last 30 days, Gaming and Leisure Properties’ FFO per share for second-quarter 2017 remained unchanged at 77 cents.

In the last 30 days, PS Business Parkss FFO per share for second-quarter 2017 moved up 2% to $1.53.

Note: FFO, a widely used metric to gauge the performance of REITs, is obtained after adding depreciation and amortization and other non-cash expenses to net income. All EPS numbers presented in this write up represent FFO per share.

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