Earnings call transcript: Snipp Interactive Q4 2024 reveals revenue drop

Snipp Interactive Inc., with a market capitalization of $0.74 million, reported its Q4 2024 earnings, revealing a decline in revenue but an improvement in profitability metrics. The company posted a quarterly revenue of $6.83 million, down 14% from the same period last year. Despite the revenue drop, Snipp Interactive expanded its gross margin to 62%, up from 39% in Q4 2023, and turned a positive EBITDA of $582,000, contrasting with a loss in the previous year. The company's stock remained unchanged following the earnings release, closing at $0.075. According to InvestingPro 's Financial Health Score of 1.56 indicates underlying weakness. The positive EBITDA of $582,000 marks a significant turnaround from the previous year's losses, positioning the company on a more stable financial footing. Unlock 7 additional key ProTips and comprehensive analysis with an InvestingPro subscription.

Financial Highlights

• Revenue: $6.83 million, down 14% from Q4 2023.
• Full fiscal year revenue: $22.89 million, a 25% decrease from 2023.
• Gross margin: 62%, up from 39% in Q4 2023.
• EBITDA: $582,000 in Q4 2024, compared to a loss in 2023.
• Cash position: $3.7 million, with no debt.

Outlook & Guidance

Snipp Interactive aims for continued revenue growth and is cautiously optimistic about expanding its Snip Media contracts. The company plans to focus on reinvestment rather than immediate profitability, with a long-term goal of building the business to $100 million. Potential tariff impacts remain a concern, but the company is exploring new verticals and innovations, including AI-powered tools and expanded partnerships.

Executive Commentary

CEO comments highlighted the company's strategic focus: "Our goal is not to generate cash from this business today, but to reinvest the cash that we do generate from this business for tomorrow." This underscores Snipp Interactive's commitment to long-term growth and innovation.

Risks and Challenges

• Revenue decline: The company faces a significant drop in revenue, which could impact future growth if not addressed.
• Tariff impacts: Potential tariffs could affect profitability and cost structures.
• Market competition: Snipp Interactive competes with established players like Cardlytics, requiring continued innovation and differentiation.
• Economic pressures: Inflation and economic uncertainties could affect consumer spending and engagement.
• Dependence on new contracts: Future growth is heavily reliant on securing and expanding new contracts.

Snipp Interactive's Q4 2024 earnings reflect both challenges and opportunities. While revenue has decreased, improved margins and a positive EBITDA signal operational improvements. The company's strategic focus on reinvestment and innovation positions it for potential growth, though economic and competitive pressures remain significant hurdles.

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Full transcript - Snipp Interactive Inc (SPN) Q4 2024:

Moderator/Operator: Okay. Good morning, everybody. Welcome to the SIP Interactive fourth quarter and full fiscal year twenty twenty four earnings conference call. At this time, all participants are in listen only mode. Following the company's prepared remarks, we will open the call for questions.

Please note that today's call is being recorded. Before we begin, I would like to remind everyone that today's call contains forward looking statements. These statements are based on our current expectations and involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these risks and uncertainties, please refer to our public filings available on our Investor Relations website. We undertake no obligation to update any forward looking statements made during this call.

Good morning, everyone, and thank you for joining us. 2024 was a pivotal year for Snipp. We continue to transform our business focusing on high margin platform based offerings, and I'm proud to share that we delivered the highest annual and quarterly EBITDA in our company's history for fourth quarter. We also made strong progress on several strategic initiatives. We signed the first major contract for our financial media network.

We grew our snip care and office product with large consumer brands, and we continued expanding internationally, particularly across Europe. All of this is happening at a time when brands are urgently seeking measurable data driven ways to engage consumers directly. Snip is uniquely positioned at that intersection, and we're just getting started. Let's first take a quick look at the broader market environment driving our momentum. The digital coupons market was valued at 85,300,000,000.0 in 2023 and is expected to exceed 200,000,000,000 by 2032, growing at a cumulative aggregate growth rate of 7.84.

Over 80% of marketers now prioritize first party data strategies amid evolving privacy standards. Private label growth is putting pressure on national brands, increasing the need for targeted promotions. 76% of US consumers are actively seeking discounts and loyalty rewards due to inflationary pressures. Retail and financial media networks are on track to surpass hundred billion in ad spend by 2028 with a CAGR of 17.2%. These trends highlight just how well positioned Snip is to help brands adapt and thrive.

Before I move to our financials, I'd like to discuss an important change being made to our leadership team. Malcolm Davidson has been appointed as our new interim chief financial officer, replacing Richard Pistelli. We thank Richard for his contributions during a critical period and wish him well in his future endeavors. Malcolm brings nearly twenty years of experience operating, financing, and developing both TSX and New York Stock Exchange listed companies. His expertise in public company operations and capital markets will be instrumental as we enter this next phase of growth.

Strengthening our leadership team is a key part of our broader investment in scaling the business for long term success. We look forward to introducing Malcolm to you on our next call. I will now discuss our financials. Revenue for fiscal twenty twenty four was 22,890,000.00, down 25% from 2023. Revenue for Q4 totaled $6,830,000 down 14% from Q4 last year.

Please note, this decline was anticipated following the planned exit of a single, and I repeat, a single low margin legacy contract that we inherited at the time of our last acquisition. Investors should note that our core revenue grew year over year quite nicely and on a sustained 28% CAGR over the last three years. With record backlog, improving profitability, and strengthening leadership, Snip is entering 2025 with renewed momentum and a compelling foundation for sustained profitable growth. More importantly, our revenue mix continued to improve significantly. Gross margin for the year expanded to 61%, up from 31% in 2023.

Gross margin in q four was 62%, up from 39% in q four last year. EBITDA for 2024 was $703,000 a major improvement from a 1,910,000.00 loss in 2023. Q4 EBITDA was $582,000. Our bookings backlog at year end stood at 17,300,000.0, up 30% compared to the end of twenty twenty three. This represents a very healthy pipeline growth and gives us a strong visible future into 2025.

We ended the year with 3,700,000.0 in cash and remain debt free. As mentioned in our earnings release, the company intends to promptly submit an application to have the failure to file cease trade order removed as a result of the delayed filing of the company's audited financial statements for the fiscal year ending 12/31/2024. The company expects to resume trading on Tuesday, 05/20/2025 or thereabouts. Our audit filing was delayed simply because of an IT systems test that the auditor decided to carry out at the very last minute. Going forward, we have instructed our auditors to please meet with us quarterly to inform us of any new standards or changes in their audit procedures and indefinitely initiate the audit earlier than March.

We recognize the disruption this causes our investors and really apologize for any inconvenience that has caused in their trading strategies. Let me now touch on some of our strategic achievements. First, our Snip Media and our new office platform continues to scale meaningfully. In January, we announced our first major contract, a 7 figure agreement with one of the world's largest food and beverage companies, delivered through our office platform with media delivered via financial media network in partnership with Bank of America. We continue to build awareness with consumer brands across our financial media network and the new tactics that it enables while continuing to build our audience reach.

Our audience access is expected to approach a 50,000,000 US consumers as new financial institution and publisher partners go live in 2025. Our platform is already engaging over 30,000,000 monthly users, and we are we've seen strong conversion rates for our SKU level grocery offers. This level of engagement not only validates the consumer appetite for bank type promotional incentives, but also reinforces Snip Media's role as a new channel for brands to drive purchase activity and collect actionable first party data, all within a privacy compliant environment. We are also in discussions with leading marketing technology vendors on partnerships and distribution opportunities as an initiative to increase the volume of offers and brands. Second, our Sniff Care offering has continued to expand within existing client relationships, sporting brands across new verticals and new geographies.

In Europe, we made meaningful strides as well. We expanded our team with new hires focused on Western Europe, and we're already seeing results. The new smile promotion with Colgate Palmolive in the region, renewed multi country work with Cookie Group across The Netherlands, Spain, Portugal, and Poland, and expanded b to b program with Solvatum across five EU countries, and extended business with Jaka, Prismean Group in The Netherlands. All of these illustrate both the synergies of our US based clients expanding the SNP footprint within their organizations globally, but also a new set of clients that we have not previously worked for in industries outside of our CPG core. In addition to geographic expansion, we continue to build bench strength across the company.

We're investing in our future. As previously mentioned, we've hired a new chief financial officer, invested for the first time in formal product management, as well as brought on a full time human resource professional. My goal is to build a world class team that can enable Snip to scale to new heights in the coming years while also cultivating a new generation of leaders to take Snip into the back half of the twenty twenties. As we look ahead to 2025, I'd like to leave you with three key takeaways. First, SIP has achieved profitability, both for the year and the last quarter, with gross margins and EBITDA at record levels.

Second, our client momentum and pipeline remains strong, supported by expanding programs globally. Third, we continue to invest in the business through platform innovation, new talent, and deeper customer relationships, all of which position position us for sustainable long term growth. Thank you all for your continued support. I'm excited about the role ahead and look forward to sharing more, actually, a few weeks with our first quarter results. Okay.

At this time, we can do questions as we have in the past few times. Either you can put it on the chat or put your hand up, and I will unmute you, and I will try and unmute you. So, yeah, I got a first the first question was, are you sharing slides? The slides are already updated and on the website under the investor section. So the second question is from Anish.

Hey, Good morning. Can you provide directional commentary around growth rate for 2025? Look. I think, you know, if you if you take out the one contract causing our revenue blip, you'll see revenue growing quite nicely year on year. We aim to continue this trajectory.

It would be a miss for me not to say that, you know, this whole tariff situation is an unknown for everybody. Typically, slip does not get affected by a downturn. You know, the types of programs and the product mix that clients do simply change. But this is new because no one knows what's gonna happen, so everybody's kinda waiting and watching. So I don't believe it'll impact us tremendously, but we will continue to watch it closely.

I think y'all will be quite happy with our q one coming out soon. And the year does look nice from a bookings perspective as you guys can see. So let's see. I just don't wanna overstate any kind of optimistic view that I might have at this stage. I guess the next question was, are you affected by tariffs?

I think I just answered that question. The next question was, should we expect further Snip Media contract wins this year or it's too early? Let's see. Snip Media is at an interesting point. Right?

We built some amazing technology. We've had it validated by leading financial institutions at the level of security and privacy that they require. They've integrated with us. I think if you track the industry, you can see that we are also causing some fundamental changes in the vendor ecosystems. You know?

So it's it's all built. Now comes selling it to make money. Right? And that is, like, as I've explained to a few of you who've called me, is it chicken and egg problem that we have to break and we are going to break it. I have no I have no doubt in my mind that we will.

It just takes a little bit of time. And what I mean by that chicken and egg problem is that you need to have an audience. At the same time, you know, if you have that audience, you need to have brands who want to hit that audience. So the first part of that chicken and egg problem was, hey, let's build the audience. I think we're there and we're building it even further.

Right? We've been announcing new publisher partners and you'll see that audience growing. As that audience grows, brands can't ignore them, But they'll wanna trial and they'll wanna test. So the simple answer to your question is, should we expect the media contract wins? Absolutely.

I just don't have visibility exactly into what that's gonna transpire, but I can already see it cracking and more and more brands calling us, talking to us, more and more publishers calling us and talking to us. And the impact of that, hopefully, will will be seen on the back half of this year. So let's see. Okay. The next question from any new products in the pipeline.

Well, we're always looking at new products. Right? We we have a few different ideas. I don't wanna put out there publicly the the things that we are focusing on. I would say this that we didn't, you know, go through an acquisition with Gambit for no reason.

And, you know, part of that is building out something for the sports vertical that we've been actively involved in thinking through. So that's one area that we are focusing on. The other area that I'm quite passionately seeking to disrupt is how movie tickets are stored and and in in The US and how those movie tickets are used in the promotional space. So hopefully, something around those lines will come out at some point soon. But, yeah, we we have a few different, you know, product ideas in the pipeline.

You know, also just I don't wanna beat the AI bandwagon, but there's a lot of stuff that AI is enabling. We aren't silent about it. I would encourage all of you guys to go to our website and play around with our Smith consultant. And they say it's a better salesperson than I am or any of my sales people. It's been trained on our AI.

It's doing fantastically well. So there's a lot of opportunity in that space for our products and the iteration of our products in the future. But I don't wanna spend too much time talking about just new products and how we're using AI in those products that we have already for the next generation because I could spend the next hour talking about it. But happy to talk to you guys one on one if anyone is interested. The next question, Ben.

Hey, Ben. Any read through or implications from CDLX using both Cardlytics using both as a customer, given it is one of your media customers? Look. Hey. I'd say that, you know, our technology is our technology and it speaks for itself.

Our client relationships are our client relationships. We're a small little penny stock company listed in Toronto that has managed to break into large companies that have established relationships with large providers like Cardlytics. Are we influencing how they look at the world? Of course. We are a new generation of technology coming to the front, you know.

By getting contracts with these companies, it says something. You know? So is that is there an implication on that on their relationship with other vendors? I I don't know if that's between them and those vendors, honestly. But there is a lot of stuff that we can do that Cardlytics can't, and there's a lot stuff that Cardlytics does that we can do.

So I'll leave it at that. So next question, new products with AIM. I guess, look, I just spoke about that. Call me. Let's have a deeper discussion.

Next, how should margins evolve this year relative to last year? Should we expect for the EBITDA growth as well as revenue growth? So EBITDA growth is a look. If if I were not to continue to investing in our business, I would say, absolutely, you'd see EBITDA growth, But we're using our own earnings to reinvest in the business. That's gonna take away from EBITDA.

I guess the question investors should think about is, do you want us to be a $25,000,000 company generating 5,000,000 in EBITDA? Would you rather us be a $50,000,000 company generating no EBITDA? And that's that's the strategic, you know, parts we have in front of us. Right? I wanna build this to a hundred million dollar business.

That's what I've been doing for the last ten years, building it block by block. So our goal is not to generate cash from this business today, but it's to reinvest the cash that we do generate from this business for tomorrow. And that's the way you should think about it, SNP. We don't wanna lose money, but we we do wanna grow profitably. That was the last question on the chat.

Anybody else? Any other questions? If not, feel free to call me. Malcolm is now up and running. He is working pretty hard in getting a q one out of the door.

It will be on time since we don't have an auditor involved in looking at the numbers. So, yeah, we'll talk to you guys in a couple of weeks. Thanks, everybody.

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