Germany's Metro opens Chinese web shop using Alibaba platform

Reuters

Published Sep 08, 2015 04:34AM ET

Germany's Metro opens Chinese web shop using Alibaba platform

FRANKFURT (Reuters) - German retailer Metro AG will use Alibaba's Tmall Global platform to offer a range of German products online to Chinese consumers, branching out from operating wholesale stores in China into e-commerce.

Metro, which runs more than 80 wholesale markets in China under the Metro Cash & Carry brand, will sell private labels as well as supplier brands from Germany on the Tmall platform, the companies said in a joint statement on Tuesday.

In a first phase, over 100 products including dairy, canned foods, coffee, chocolate, cosmetics goods will be on sale but the offering will be widened.