Ex-Rovio CEO hired to bring Nokia phones back to market

Reuters

Published Aug 15, 2016 10:39AM ET

Ex-Rovio CEO hired to bring Nokia phones back to market

HELSINKI (Reuters) - HMD Global Oy, a new Finnish company looking to relaunch the Nokia (HE:NOKIA) brand for phones, said on Monday it has hired Pekka Rantala, the former CEO of Angry Birds maker Rovio, as its Chief Marketing Officer.

Nokia, once the world's biggest maker of mobile phones, said in May it had signed an exclusive licensing deal with HMD to bring Nokia-branded devices back to the market.

A Nokia veteran, Rantala worked for the company from 1994 to 2011. He joined Rovio as CEO in 2015 but stepped down after only a year in the job after imposing deep job cuts and restructuring.

Nokia was wrong footed by the rise of smartphones and eclipsed by Apple (NASDAQ:AAPL) and Samsung (KS:005930). It sold its entire handset business to Microsoft Corp (NASDAQ:MSFT) in 2014 and now focuses on telecoms network equipment.

Microsoft has largely abandoned the business it acquired since then.