Bayer backs tool for Brazil coffee farmers to sell directly
Reuters
Published Sep 13, 2017 11:20AM ET
Updated Sep 13, 2017 11:30AM ET
Bayer backs tool for Brazil coffee farmers to sell directly
SAO PAULO (Reuters) - The Brazil unit of German agrochemicals and pharmaceutics company Bayer AG (DE:BAYGN) on Wednesday launched an online marketplace to help Brazilian coffee producers sell their beans directly to retailers and food-service companies.
The website called Made in Farm (www.madeinfarm.com.br) will help sellers and buyers "meet," negotiate and close deals online, displaying offers from farmers, who are encouraged to add information regarding production such as location, post-harvesting treatments and coffee varieties.
Bayer said in a statement that the tool may help producers - some of them buyers of its agrochemicals - access new market opportunities and boost profits, cutting out intermediaries.
"It is fully aligned with the concept of a sharing economy, where farmers in the main coffee-producing regions of the country will have a new channel to offer their products directly to the big urban centers," Cristiane Lourenço, sustainability and food chain manager at Bayer, said in the statement.
Brazil is the largest producer and exporter of coffee, and the second largest consumer after the United States. The country's coffee industry has been going through changes as many new premium brands reach supermarkets and cafeterias offer special coffee lots as consumers become more aware of quality.
Get The News You Want
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.