Apple counters Goldman call on 'negative impact' of Apple TV+ trial
Reuters
Published Sep 13, 2019 03:14PM ET
(Reuters) - Apple Inc (NASDAQ:AAPL) on Friday disputed a Goldman Sachs (NYSE:GS) research note which stated that the company's plans to account for the trial of its new streaming service Apple TV+ will have a "material negative impact" on its results.
"We do not expect the introduction of Apple TV+, including the accounting treatment for the service, to have a material impact on our financial results," Apple told Reuters.
Goldman Sachs had earlier cut its price target on Apple saying its plans to account for the Apple TV+ trial would likely hurt its average selling prices, gross profits and earnings per share.
Shares of the company, which fell as much as 2.7% in the day, cut losses by more than 1% on the news. They were last down about 1.7% at $219.17 in afternoon trading.
A spokeswoman for Goldman Sachs said the bank declined to comment on the matter beyond what was stated in the analyst's note.
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Written By: Reuters
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