Reuters
Published Feb 20, 2018 01:57PM ET
Amazon credit card adds Whole Foods to 5 percent cash back offer
LOS ANGELES (Reuters) - Amazon.com Inc (NASDAQ:AMZN) on Tuesday extended its 5 percent cash back benefit for Prime service subscribers to shoppers at its newly acquired Whole Foods Market (NASDAQ:WFM) grocery chain.
Roughly one year ago, the Amazon Prime Rewards Visa Card issued by Chase began offering eligible Prime members a 5 percent cash back deal on all Amazon.com purchases.
Cardmembers who are not eligible Prime members will earn 3 percent back at Whole Foods and Amazon.com, Amazon said in a statement.
Amazon's Prime service offers two-day shipping plus video streaming and other perks for $99 a year or $12.99 per month in the United States.
Since buying Whole Foods for $13.7 billion last year, Amazon has been working to streamline operations at Whole Foods - which has lagged rivals like Kroger (NYSE:KR) Co in offering shopper loyalty programs, centralizing marketing and purchasing and using data to analyze what it should sell in stores.
Discount retailer Target Corp (NYSE:TGT) already offers a REDcard credit card that gives shoppers 5 percent off purchases at its own stores.
Written By: Reuters
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