Volkswagen regrets how Voltswagen campaign was perceived
Reuters
Published Mar 31, 2021 11:30AM ET
HAMBURG (Reuters) - Volkswagen (DE:VOWG_p) on Wednesday said it regretted how its Voltswagen marketing stunt was perceived, a day after pulling an official statement announcing it as the new name for its U.S. division.
"We regret if it appeared to some that we overshot the mark of the campaign," the Wolfsburg-based carmaker said in a statement.
Volkswagen came under criticism on social media for its news release, which it later pulled, with some commentators recalling the company's diesel emissions scandal and years of misleading customers and regulators.
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Written By: Reuters
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