ViacomCBS names MTV executive as streaming unit's programming head
Reuters
Published Jun 23, 2021 04:18PM ET
Updated Jun 23, 2021 04:52PM ET
By Helen Coster
(Reuters) -ViacomCBS Inc said on Wednesday it has appointed MTV Entertainment Group executive Tanya Giles as chief programming officer for its streaming division, part of a reorganization of senior management that formalizes the company's direct-to-consumer business as core to everyone's job.
As part of the new structure, ViacomCBS’ global content leaders for brands such as Paramount Pictures and Showtime Networks now oversee their respective genres within the Paramount+ streaming service.
Similar restructurings around streaming have occurred across other media companies including Walt Disney (NYSE:DIS) Co and Comcast Corp (NASDAQ:CMCSA) -owned NBCUniversal.
ViacomCBS (NASDAQ:VIAC) announced a previous reorganization in October, ahead of the launch of Paramount+.
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Written By: Reuters
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