ViacomCBS edges past revenue estimates on streaming strength

Reuters

Published Nov 04, 2021 07:10AM ET

Updated Nov 04, 2021 10:36AM ET

By Eva Mathews and Helen Coster

(Reuters) - ViacomCBS (NASDAQ:VIAC) Inc on Thursday posted better-than-expected quarterly revenue, helped by more subscriber additions to its fast-growing streaming platforms and strong advertising sales.

The company added 4.3 million global streaming subscribers in the quarter, led by Paramount+, bringing the total to nearly 47 million. Content including "A Quiet Place Part II", "Paw Patrol: The Movie", the return of the NFL, and the new CBS fall television season contributed to that growth.

A large part of the media giant's business was buoyed by a rebound in ad-spending, driven by the resumption of live sports.

That, coupled with viewers flocking to the company's diverse cable and streaming network that includes PlutoTV, Comedy Central, Nickelodeon, Showtime and Paramount+ has bumped up subscription additions.

With people now stepping out seeking in-person entertainment and increased pressure on traditional pay-TV services, media companies across the industry are looking to bolster their streaming services to take on giants like Netflix (NASDAQ:NFLX) and Walt Disney (NYSE:DIS) Co's Disney+. Bundling services together through commercial partnerships is one option.

U.S wireless carrier T-Mobile said on Thursday customers who pay a monthly bill and home internet plan subscribers would get Paramount+ Essential (which does not include local live CBS station coverage) free for a year.

Revenue rose 13% to $6.61 billion in the third quarter ended Sept. 30. Analysts on average had expected $6.57 billion, according to Refinitiv data.

ViacomCBS' streaming revenue rose 62% during the quarter to about $1.1 billion.