U.S. brand management firm Bluestar Alliance buys Scotch & Soda label

Reuters

Published Mar 27, 2023 01:16PM ET

Updated Mar 27, 2023 01:55PM ET

AMSTERDAM (Reuters) - Bluestar Alliance, a U.S. brand management company, said on Monday it has acquired the Scotch & Soda clothing brand from its Dutch owner for an undisclosed sum.

Scotch & Soda filed a bankruptcy request for its Dutch operations, which include the company's head office, earlier this month.

"Following the closing of the transaction, Scotch & Soda will be enabled to continue its activities in selected markets," Bluestar said in a statement.