Twitter launches 'safety mode' to block accounts for harmful language

Reuters

Published Sep 01, 2021 12:11PM ET

Updated Sep 01, 2021 12:31PM ET

(Reuters) - Twitter Inc (NYSE:TWTR) will launch a safety feature that would allow users to temporarily block accounts for seven days for using harmful language or sending uninvited replies, the social media platform said on Wednesday.

Once the Safety Mode is turned on, Twitter's systems will check the tweet content to assess the likelihood of a negative engagement and the relationship between the author and replier.

Accounts frequently interacted with will not be auto-blocked, the company said, as it takes existing relationships into account.

Twitter has earlier taken several steps to address harassment on its site, which often occurs in unsolicited replies targeting women and minorities.