TikTok to launch ad product that will give premium content creators 50% cut
Reuters
Published May 03, 2023 02:48PM ET
Updated May 03, 2023 06:07PM ET
(Reuters) - TikTok said on Wednesday it is launching a product that well let advertisers place ads alongside content produced by premium publishers, half of the ad revenue from which will be shared with those publishers.
The social media platform said brands including Buzzfeed, DotDash Meredith (NYSE:MDP), NBCUniversal, UFC and WWE will be the first to join at the launch of the product called Pulse Premiere on May 4.
It is an extension of TikTok's Pulse program, which lets marketers place their brand next to the top 4% of content on the platform, the company said.
The move by the short-video sharing app, which has focused largely on independent creators, comes at a time of tighter ad spending by brands hurt by curbed consumer spending.
Owned by China's ByteDance, the app faces growing pressure in Washington including calls to ban the app by many in Congress who fear its U.S. user data could fall into the hands of China's government.
TikTok in March said it had 150 million monthly active users in the United States, up from 100 million in 2020.
Get The News You Want
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.