Tesla Fans Beware: Sobering Report Ahead

International Business Times

Published Sep 17, 2014 05:35PM ET

Updated Sep 17, 2014 06:00PM ET

Tesla Fans Beware: Sobering Report Ahead

By Angelo Young - When Tesla (NASDAQ:TSLA) CEO Elon Musk announced his company’s $5 billion “Gigafactory” near Reno, Nevada, last month, he promised that the massive facility would help the electric carmaker bring down battery-cell costs and continue to transform the automobile industry.

But a new report from Advanced Automotive Batteries of Oregon House, California, warns that some of Tesla’s goals may be harder to reach than the company is letting on. Not only will competitors step up with improved longer-range, less costly low-energy battery cells to challenge the lower-cost Tesla Model 3, but the report predicts the car that’s supposed to bring Tesla to the masses will either get shorter range than expected or will cost more than the $35,000 price target Tesla is aiming for. 

“I used my best understanding to project the likely course of events in the next 3-5 years based on input from many industry veterans. Nobody can predict the future; we can just analyze the issues at hand,” Menahem Anderman of AAB told International Business Times in an email Wednesday.

Anderman says in his report that it’s unlikely Tesla will be able to bring down the cost of its EV battery packs, which are measured in dollars per kilowatt hour, enough to deliver a Model 3 with more than 200 miles per charge (mpc). Most industry analysts believe in order to offer less expensive electric vehicles powered by these high-energy cells, the price needs to drop below $200 per kWh. The extended-range Telsa Model S is powered by an 85 kWh battery pack, which give it 265 mpc compared to the Nissan Leaf’s 24 kWh with 84 mpc.

Anderman, who correctly predicted years ago U.S. government efforts to stimulate a lithium-ion battery manufacturing industry in Michigan, says in his report that bringing the cost of electric car batteries below $200 per kWh is “unlikely before 2020.”