Soccer-DXC to become Man United's sleeve sponsor, manage digital presence
Reuters
Published Jul 06, 2022 09:44AM ET
Updated Jul 06, 2022 12:56PM ET
By Supantha Mukherjee
STOCKHOLM (Reuters) - IT and consulting services provider DXC has signed a deal with Manchester United to become the Premier League club's sleeve sponsor, manage its digital presence and use data analytics to deliver a more personalized experience for fans.
The DXC logo will be seen on shirt sleeves of the club's home, away and third kit, for men, women and youth teams for the 2022/23 season.
The new kit, which will be launched later this week, will have DXC, Teamviewer and Adidas (OTC:ADDYY) as principal partners.
Manufacturing company Kohler had been Manchester United's sleeve sponsor since 2018.
Apart from the kit sponsorship, DXC will use its tech expertise to manage Manchester United's mobile app, support coaching staff with data analysis, tracking and reporting technologies.
"DXC will also run Manchester United's website and media platforms helping to take the match day experience to the club's 1.1 billion fans and followers around the world," Mark Hughes, Chief Growth Officer at DXC, said in an emailed statement.
"In a first step, DXC and United will deliver a new platform that will aggregate data across the club and enable new insights to inform strategic business planning and performance."
The company declined to give financial details of the deal.
Get The News You Want
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.