Snap's report incinerates $80 billion in ad industry market cap
Reuters
Published Jul 21, 2022 06:09PM ET
By Noel Randewich
(Reuters) - Facebook-owner Meta Platforms, Google-owner Alphabet (NASDAQ:GOOGL) and other companies that sell online ads lost about $80 billion in combined stock market value on Thursday after Snap (NYSE:SNAP) posted poor quarterly results and warned of an uncertain outlook.
Slammed by a weakening economy, increased competition from TikTok and recent privacy changes on iPhones, the Snapchat owner missed second-quarter revenue targets and warned that "forward-looking visibility remains incredibly challenging."
Its shares collapsed 26%, bringing Snap's loss in 2022 to over 70%.
With Wall Street already worried about a potential recession, Snap's report also sparked a selloff in rival internet ad sellers. Meta dropped 5% in extended trade, while Alphabet fell 3% and Pinterest (NYSE:PINS) tumbled 7%.
Twitter (NYSE:TWTR)'s shares fell less, losing just under 2%.
The drop in Alphabet's shares cut its market capitalization by over $40 billion, and Meta's loss reduced its market capitalization by about $25 billion. The drop in Snap's shares evaporated $7 billion of its value.
Snap's poor report also hit other growth stocks, with Spotify (NYSE:SPOT) Technology, Shopify (NYSE:SHOP) and Roblox down around 3% each after hours.
With Twitter suing Elon Musk to force the billionaire to make good on his April promise to buy Twitter for $44 billion, many investors view Twitter's stock as a wager on the outcome of that upcoming legal battle, and less as a reflection of the company's current fundamentals.
Twitter is set to report its quarterly results early on Friday, but the micro-blogging platform has canceled its traditional call with analysts, pointing to Musk's "pending acquisition".
In its report, Snap said its daily active users rose 18% year-over-year to 347 million, beating analysts' expectations.
But that user growth comes as the customers of social media companies face inflation at 40-year highs and brace for a potential economic downturn, an environment where brands spend less on advertising and apply greater scrutiny to how they spend their advertising dollars.
Alphabet posts its second-quarter results on July 26, Meta reports on results on July 27, and Pinterest on Aug. 1.
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Written By: Reuters
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