Snap just lost a key ad exec weeks before its IPO

Business Insider

Published Feb 19, 2017 01:08PM ET

Updated Feb 20, 2017 11:09AM ET

A key ad exec is leaving Snap less than a year after joining the company — and only a few weeks before the company's hotly anticipated IPO.

Sriram Krishnan, who Recode's Kurt Wagner , but Krishnan later announced it via Twitter on Sunday.

"After a great year at Snap, I've decided to leave and move back to SF to be closer to @aarthir, family and friends," Krishnan Tweeted, adding in another tweet that he's excited to be doing something "new and different" but will be taking time off for now.

Tweet Embed:
https://twitter.com/mims/statuses/833358567684132866
After a great year at Snap, I've decided to leave and move back to SF
to be closer to , family and friends.

At Facebook, Krishnan led one of the upcoming threats to Google (NASDAQ:GOOGL)'s ad dominance: Facebook Audience Network . He was hired by Snap to help boost the company's monetization efforts.

It's unclear why Krishnan is leaving Snap, but the travel between his home in San Francisco and Snap's headquarters in Venice Beach may have been taking a toll, Recode reports.

His departure isn't ideal for Snap, which is less than a month away from its initial public offering on March 2. Snap is seeking an IPO valuation of up to $22 billion .

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