Slack reference price for direct listing set at $26/share

Reuters  |  Author 

Published Jun 19, 2019 06:06PM ET

Slack reference price for direct listing set at $26/share

(Reuters) - The New York Stock Exchange on Wednesday set the reference price for Slack Technologies Inc's direct listing at $26 per share.

At this price, the owner of the workplace instant messaging app is valued at around $16 billion.

Slack, which will list its shares directly on the NYSE on Thursday, is the second high profile technology company after Spotify (NYSE:SPOT) Technology SA to shun a traditional listing.

The reference price is not an offering price, the NYSE notice said. The opening public price will be determined by buy and sell orders collected by the NYSE from broker-dealers.

Slack's direct listing could further pave the way for companies looking to go public without the help of Wall Street underwriters who charge millions of dollars in fees.

The company offers an internet-based platform that allows teams and businesses to communicate with each other and directly competes with Microsoft (NASDAQ:MSFT) Corp's Teams.