Safilo and Levi Strauss extend licensing deal until end-2029
Reuters
Published Jan 18, 2024 12:19PM ET
ROME (Reuters) - Italian glasses maker Safilo and U.S. denim clothing maker Levi Strauss & Co (NYSE:LEVI) have extended a licensing deal for Levi's-branded eyewear until the end of 2029, the two companies said on Thursday.
Levi's glasses "will continue to be distributed globally, leveraging (their) strong brand awareness and widespread point of sales in Europe, North America and Asia," according to a joint statement.
Milan-listed Safilo announced this month two other extended licensing deals for eyewear, with German fashion house Hugo Boss, and with Italian fashion brand Moschino's parent company AEFFE.
Get The News You Want
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.