Ruger (NYSE:RGR) Misses Q1 Sales Targets

Stock Story

Published May 07, 2024 05:11PM ET

Updated May 07, 2024 05:30PM ET

Ruger (NYSE:RGR) Misses Q1 Sales Targets

American firearm manufacturing company Ruger (NYSE:RGR) missed analysts' expectations in Q1 CY2024, with revenue down 8.5% year on year to $136.8 million. It made a GAAP profit of $0.40 per share, down from its profit of $0.81 per share in the same quarter last year.

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Ruger (RGR) Q1 CY2024 Highlights:

  • Revenue: $136.8 million vs analyst estimates of $153.4 million (10.8% miss)
  • Diluted EPS: $0.40 vs analyst estimates of $0.84 (52.4% miss)
  • Gross Margin (GAAP): 21.5%, down from 25.8% in the same quarter last year
  • Free Cash Flow of $5.56 million, down 55.3% from the previous quarter
  • Market Capitalization: $805.3 million
Founded in 1949, Ruger (NYSE:RGR) is an American manufacturer of firearms for the commercial sporting market.

Leisure ProductsLeisure products cover a wide range of goods in the consumer discretionary sector. Maintaining a strong brand is key to success, and those who differentiate themselves will enjoy customer loyalty and pricing power while those who don’t may find themselves in precarious positions due to the non-essential nature of their offerings.

Sales GrowthA company’s long-term performance can give signals about its business quality. Even a bad business can shine for one or two quarters, but a top-tier one may grow for years. Ruger's annualized revenue growth rate of 2.1% over the last five years was weak for a consumer discretionary business. Within consumer discretionary, a long-term historical view may miss a company riding a successful new product or emerging trend. That's why we also follow short-term performance. Ruger's recent history shows a reversal from its already weak five-year trend as its revenue has shown annualized declines of 13.7% over the last two years.

This quarter, Ruger missed Wall Street's estimates and reported a rather uninspiring 8.5% year-on-year revenue decline, generating $136.8 million of revenue.

Cash Is KingIf you've followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can't use accounting profits to pay the bills.

Over the last two years, Ruger has shown mediocre cash profitability, putting it in a pinch as it gives the company limited opportunities to reinvest, pay down debt, or return capital to shareholders. Its free cash flow margin has averaged 5.9%, subpar for a consumer discretionary business.

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Ruger's free cash flow came in at $5.56 million in Q1, equivalent to a 4.1% margin and up 53% year on year.

Key Takeaways from Ruger's Q1 Results We struggled to find many strong positives in these results. Its revenue, operating margin, and EPS fell short of Wall Street's estimates. Overall, this was a bad quarter for Ruger. The company is down 4.6% on the results and currently trades at $44.21 per share.