Roku hires Stitch Fix's Dan Jedda as finance chief

Reuters

Published Mar 08, 2023 09:12AM ET

Updated Mar 08, 2023 11:26AM ET

(Reuters) -Streaming platform Roku (NASDAQ:ROKU) Inc said on Wednesday it has hired former finance chief of personalized styling service company Stitch Fix (NASDAQ:SFIX) Inc Dan Jedda as its chief financial officer.

Jedda, who has spent 15 years in leadership roles at Amazon.com Inc (NASDAQ:AMZN), will start in his new role on May 1 and will succeed Steve Louden.

Roku had in its latest earnings report said it will cut costs while forecasting better-than-expected quarterly revenue on higher ad spends on the platform.

The company's shares, which were down 1% on Wednesday, have gained more than 50% so far this year as investors backed its plans to trim costs, improve ad income and turn a profit in 2024.