Robinhood shares surge 50%, as investors scoop up 'the meme of memes'

Reuters

Published Aug 04, 2021 08:14AM ET

Updated Aug 04, 2021 09:26PM ET

By Sruthi Shankar, Sinéad Carew and Medha Singh

(Reuters) -Shares of Robinhood Markets Inc (NASDAQ:HOOD) rose more than 50% on Wednesday during a wild trading session as investors scooped up shares after its underwhelming stock market debut last week. The online brokerage’s shares closed at $70.39, off the session high of $85 when the stock was up nearly 82%, with one analyst dubbing it "the meme of memes" in a reference to stocks popularized this year by retail investors congregating in online platforms such as Reddit's WallStreetBets.

The stock has risen far above its initial public offering price of $38 per share and has logged its fourth straight day of gains.

Its market capitalization rose to $58.8 billion, catapulting it ahead of Twitter Inc (NYSE:TWTR), restaurant chain Chipotle Mexican Grill (NYSE:CMG) and asset manager T. Rowe Price.Interest in the stock among retail investors soared on social media despite its weak market debut last week, when it fell below its IPO price. It was unclear exactly how much of Wednesday's buying was from retail investors, though. On Tuesday, retail trading volume rose tenfold, helping the stock gain 24%, according to Vanda (NASDAQ:VNDA) Research. Over the past 24 hours, Robinhood was by far the most mentioned stock on WallStreetBets according to sentiment tracker SwaggyStocks.

"We know from meme stock trading that's happened over the last several months that when there's a lot of activity on social media, sometimes that will drive a stock higher or lower,” said Randy Frederick, vice president of trading and derivatives for Charles Schwab (NYSE:SCHW) in Austin, Texas. Wednesday marked the first day that investors could trade options on Robinhood shares, another way of betting on the stock. In recent months, options trades by retail investors have contributed to outsize moves in shares of companies like GameStop (NYSE:GME) and AMC Entertainment (NYSE:AMC) Holdings.

Some 293,000 contracts changed hands by 3:15 p.m. (1915 GMT), about evenly spread between bearish puts and bullish calls, putting it on pace for one of the most active options markets debuts ever, according to Trade Alert data.

"I am surprised by how active it is, ... but then this is the meme of memes," said Henry Schwartz, head of product intelligence at Cboe.

Contracts betting on the shares rising above $70 by Aug. 20 were the most actively traded. Puts that come into play if the stocks falls below $20 by mid-August were the next most actively traded contract.

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