Rakuten in talks to buy U.S. rebate firm Ebates; shares slide

Reuters

Published Sep 07, 2014 11:10PM ET

Rakuten in talks to buy U.S. rebate firm Ebates; shares slide

TOKYO (Reuters) - Japan's largest e-commerce firm Rakuten Inc (T:4755) said it was in talks to buy U.S. rebate site operator Ebates, a deal reportedly worth $950 million and the latest in a long line of overseas acquisitions.

Shares of Rakuten fell 4.4 percent in mid-morning trade, underperforming the benchmark Nikkei (N225), which was flat.

The company has been on a buying spree to reduce its reliance on the domestic market, which accounts for the lion's share of its revenues. High-profile acquisitions in recent years have included free messaging application Viber for $900 million, and Canadian e-book reader Kobo for $315 million.

Media reports have said the deal could be worth more than 100 billion yen ($950 million). Rakuten said in a statement it was in talks but that no final decision on the deal had been made yet.