Peloton parody helps reverse 'Sex and the City' sell-off
Reuters
Published Dec 13, 2021 01:33PM ET
Updated Dec 13, 2021 02:12PM ET
(Reuters) - Peloton Interactive (NASDAQ:PTON) rose in a volatile trading on Monday following a parody ad firing back at an episode of a "Sex and the City" reboot TV series that suggested the company's exercise bikes can be lethal.
The stock was last up about 2.5%, partly recovering from a route of over 5% on Friday that was blamed on a scene in the just-released series premiere. In the scene, the fictional Mr. Big suffers a fatal heart attack after taking a Peloton bike class.
The death of Big, played by actor Chris Noth, leaves a major character, actress Sarah Jessica Parker's Carrie Bradshaw, a widow.
On Sunday, Peloton posted on YouTube a tongue-in-cheek commercial responding to the scene, featuring Noth and Jess King, a real-life Peloton instructor who plays one in the HBO Max television comedy-drama, "And Just Like That."
Sitting intimately on a sofa in front of a fireplace, Noth says to King, "I feel great. Shall we take another ride? Life's too short not to."
The ad ends with a voiceover by actor Ryan Reynolds listing the health benefits of regular cycling.
Peloton's stock has lost over half of its value since Nov. 4, when it warned that demand for its exercise bikes and treadmills was slowing faster than expected as people return to pre-pandemic habits.
Like Peloton, "Sex and the City" and "And Just Like That" are based in New York.
Get The News You Want
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.