NY Giants co-owner Steve Tisch on creating a Super Bowl life

Reuters

Published Jan 19, 2017 09:04AM ET

NY Giants co-owner Steve Tisch on creating a Super Bowl life

By Chris Taylor

NEW YORK (Reuters) - It is hard to know which business is trickier: Hollywood, with its cinematic hits and misses, or the National Football League, where Super Bowl success is so elusive.

There is one person one could ask: Steve Tisch, the producer of iconic films like "Forrest Gump" as well as co-owner of the New York Giants. He has won an Oscar and two Super Bowl rings - and, in fact, is the only person on the planet to have won both.

For the latest in Reuters' Life Lessons series, Tisch spoke about what he has learned from a unique lifetime spent among giants of the football and entertainment worlds.

Q: How did you get involved in the movie business so early?

A: Before I even graduated college, I had worked as an assistant to director Otto Preminger. Then I moved to Hollywood and worked for Peter Guber, who had started as head of production for Columbia Pictures. Five years working under him was equivalent to getting a master's degree, a PhD and a Nobel Prize.

Q: Once you had some success, how did you get the right team in place to handle your portfolio?

A: When it comes to my personal investments, the Tisch family office is run by very talented financial advisers whom I have trusted for a long time. Is every at-bat a home run? No, but there are more doubles and triples than there are strikeouts.

I would say I'm pretty conservative in my investing, because I am sensitive to making sure that our children's future is financially safe and secure.

Q: How do the businesses of Hollywood and the NFL compare?

A: There are a lot of similarities, actually. In the entertainment business you have to put a product on the screen that people want to see, and the same can be said about the product on the football field. A great football game and a great movie have a lot of common, in that there are characters you root for or against, there is tremendous action, there are personal stories, there are nail-biting scenes, and surprise endings - not always happy ones.

Q: Have you had some bad investments over the years too?

A: I have definitely had some turkeys, although no one ever sets out to make a bad movie. I can look back and laugh at some of the decisions I made, or how seriously I took myself. After all, I don't get the final vote - the audience does, and it is humbling.

With movies, you can have a $150 million "Star Wars" movie, or you could have a $20 million indie that captures interest, and you don't really know which will be the better investment. I love that about the business - that is what keeps me telling stories after 45 years.

Q: How do you figure out where to make the most charitable impact?

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A: They have to resonate with me personally. My family and I got involved with the brain cancer program at Duke University, because that is where my father was treated for his tumor in 2004.

I also have a commitment to Israel, which comes from deep in my heart. I identify with the Israeli people and their struggle, and want to make their lives mean something special, so my support of programs at Tel Aviv University come from a place of passion and purpose.

Q: What lessons do you try to pass on to your five kids?

A: I learned that it is best to be a parent first, not a best friend. I want the lessons they learn to be experiential, when they observe me and how I conduct my life.