Nike shares set for record high after digital sales power stellar results
Reuters
Published Sep 23, 2020 06:12AM ET
(Reuters) - Nike Inc's (N:NKE) shares were set to open at a record high on Wednesday after the world's largest sports shoemaker posted stellar quarterly results, driven by online sales.
Shares of the company were up 12.6% at $131.6 in premarket trading.
The brand's digital sales, especially in North America, helped offset fall in sales at traditional brick-and-mortar stores due to COVID-19 restrictions and social-distancing measures.
At least seven brokerages raised their 12-month price targets on the stock with the biggest bump coming from Jefferies (NYSE:JEF) analysts, who raised their target to $117 from $95.
Jefferies analyst Randal Konik said that improvement in North America is the "biggest positive surprise" from Nike's results, and expects the Beaverton, Oregon-based company to do well in the long term, as consumers focus more on health and wellness.
Nike's results should come as a relief to investors after the company, just a quarter ago, reported a surprise loss of $790 million as retailers canceled orders and people kept away from Nike stores in key markets including North America, Europe and China.
"Nike offered its clearest signal yet that a higher digital mix and improving margins within the digital segment will push consolidated margins above historical levels," Credit Suisse (SIX:CSGN) analyst Michael Binetti said.
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Written By: Reuters
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