Nasdaq bets big on digital assets despite crypto turmoil

Reuters

Published Sep 20, 2022 11:50AM ET

Updated Sep 20, 2022 08:25PM ET

(Reuters) - Nasdaq Inc is placing a big bet on the cryptocurrency market, with the launch of a digital assets business that is aimed at tapping institutional investors.

The new unit, Nasdaq Digital Assets, will offer custody services for cryptocurrencies, including bitcoin and ethereum, potentially pitting it against firms such as Coinbase (NASDAQ:COIN), Fidelity Digital Assets and Winkelvoss twin-owned Gemini that offer similar products.

Nasdaq has hired Ira Auerbach, a Gemini executive, to lead the new unit.