Microsoft CEO says exclusive Activision games make 'no strategic sense'

Reuters

Published Jun 28, 2023 06:01AM ET

Updated Jun 28, 2023 06:41PM ET

By Greg Bensinger and Diane Bartz

SAN FRANCISCO/WASHINGTON (Reuters) -The leaders of Microsoft (NASDAQ:MSFT) and Activision Blizzard (NASDAQ:ATVI) on Wednesday sought to allay antitrust concerns that a proposed $69 billion merger of the two companies would unlawfully concentrate power, with Microsoft CEO Satya Nadella saying that making Activision games exclusive would make "no strategic sense."

The Federal Trade Commission has asked a judge to stop the proposed acquisition because, it argues, it would give Microsoft, maker of the Xbox console, exclusive access to Activision games, which include the highly popular "Call of Duty." That would leave Nintendo and Sony (NYSE:SONY) Group out in the cold, the FTC has said.

Nadella disagreed with that concern in about 45 minutes of testimony on Wednesday.

"I grew up in a company that always believed that software should run on as many platforms as possible," he said.

Asked if Microsoft would have any incentive to refuse to allow the games on Sony's PlayStation in order to sell more of its Xbox consoles, Nadella responded, "It makes no economic sense and no strategic sense."

To address the FTC concerns, Microsoft has agreed to license the blockbuster "Call of Duty" to rivals. It has also argued that it is better off financially by licensing the games to all comers.

The FTC has asked Judge Jacqueline Scott Corley in San Francisco to temporarily stop the deal from closing in order to allow the agency's in-house judge to decide the case. In the past, the side that lost in federal court often conceded and the in-house process was scrapped.

The FTC, which enforces antitrust law, has taken a harder line on mergers during the Biden administration to protect consumers from being disadvantaged by powerful corporations.

Much of the testimony in the trial has focused on Activision's "Call of Duty," one of the best-selling videogames of all time.

Activision CEO Bobby Kotick testified earlier on Wednesday that if Microsoft bought his company and blocked other gaming platforms from offering "Call of Duty," it would alienate many of the 100 million monthly active users and hurt its popularity.

"You would have a revolt if you were to remove the game from one platform," said Kotick, who added that it was vital to offer the game across multiple platforms, including consoles, mobile phones and personal computers.

Kotick argued there was no incentive for Microsoft, if it closes the deal for Activision, to restrict who offers the company's games. For example, he said that removing "Call of Duty" from Sony's PlayStation would be "very detrimental" to Activision's business.

Get The News You Want
Read market moving news with a personalized feed of stocks you care about.
Get The App

He also acknowledged that the deal, which he said earlier on Wednesday he wants "very much" to close, would result in his personal shares being valued at over $400 million.

The deal has won approval from many jurisdictions but has been opposed by the FTC in the United States and Britain's Competition and Markets Authority.

Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.

Sign out
Are you sure you want to sign out?
NoYes
CancelYes
Saving Changes