Mattel draws activist investor seeking changes at toymaker - WSJ

Reuters

Published Feb 01, 2024 06:43PM ET

Updated Feb 01, 2024 07:22PM ET

(Reuters) - Activist investor Barington Capital has built an undisclosed stake in Mattel (NASDAQ:MAT) and is seeking big changes to boost the toymaker's stock, the Wall Street Journal reported on Thursday, citing a letter sent to CEO Ynon Kreiz.

Barington believes Mattel's share price will continue to underperform unless it takes steps such as pursuing strategic alternatives for its Fisher-Price and American Girl businesses, stopping what the investor views as excessive stock-based compensation and launching a $2 billion share-buyback plan, according to the report.

Mattel and Barrington Capital did not immediately respond to a Reuters request for comment.

Barington Founder James Mitarotonda said that he believes these actions, along with improvements Mattel is already making in its core fashion-doll and toy-vehicle divisions, have the potential to more than double the share price in three years, the report added.