J.C. Penney eyes Babies 'R' Us customers with addition of more baby products
Reuters
Published Aug 09, 2018 09:54AM ET
J.C. Penney eyes Babies 'R' Us customers with addition of more baby products
(Reuters) - J.C. Penney Co Inc (N:JCP) will stock more baby products at outlets in the vicinity of stores shut by Babies 'R' Us', taking advantage of the recent collapse of parent Toys 'R' Us.
The department store operator said it was expanding its selection of cribs, strollers and car seats from brands such as Fisher Price and Dr. Brown's at 500 stores, starting Aug. 30.
"We've strategically chosen these 500 J.C. Penney locations because the majority of the stores are near a specialty baby retailer that has recently closed its doors," the company said on Thursday.
Babies 'R' Us was the go-to destination for parents looking for cribs, pacifiers and diaper bag before it shut its stores in June due to the bankruptcy of its parent company.
J.C. Penney could help Mattel Inc's (O:MAT) Fisher Price, which has seen sales tumble since the collapse of Babies 'R' Us'.
Get The News You Want
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.