Impossible Foods to roll out meatless pork in HK, Singapore, U.S.

Reuters

Published Sep 22, 2021 07:59PM ET

Updated Sep 22, 2021 08:16PM ET

HONG KONG (Reuters) - Impossible Foods is rolling out its meatless pork product in Hong Kong in October and Singapore later in the year as it tries to bolster its footprint in the fast-growing plant-based food space.

The California-based company said the ground minced pork substitute would be available in 120 restaurants in Hong Kong from Oct 4.

The product will also be sold in some Hong Kong grocery stores as ready to eat meals. The company is also debuting the product in New York's Manhattan restaurant Momofuku Ssam Bar from Sept. 23.

Reuters reported in April that Impossible, which makes faux beef products, is preparing for a public listing which could value the U.S. company at around $10 billion or more. Impossible is exploring going public through an initial public offering (IPO) in the next 12 months or a merger with a so-called special acquisition company (SPAC).

“It’s a natural step in evolution and growth of our business but the timing is really (to be decided) and we will see how it goes over the course of the next year,” Dennis Woodside (OTC:WOPEY), president of Impossible Foods, told Reuters in an interview.

Impossible’s pork product, which is made from the same key ingredient as its beef product– soy -enters the Hong Kong market at a time when homegrown brands, including Green Monday’s Omnipork have already made inroads into the pork substitutes market in Asia’s financial hub.