Imperial Tobacco to buy U.S. cigarette brands for $7.1 billion

Reuters

Published Jul 15, 2014 07:55AM ET

Imperial Tobacco to buy U.S. cigarette brands for $7.1 billion

LONDON (Reuters) - Imperial Tobacco Group (L:IMT) plans to buy U.S. cigarette brands including Winston and Kool for $7.1 billion as part of Reynolds American's (N:RAI) $27.4 billion purchase of Lorillard (N:LO).

Imperial's purchase, meant to ease antitrust concerns from the marriage of the United States' No. 2 and No. 3 tobacco firms, also includes Maverick, Salem and the international and U.S. rights to the nation's leading e-cigarette brand, blu.

After adjusting for the present value of tax benefits, expected at $1.5 billion, Imperial said the net price of $5.6 billion implies a multiple of 6.9 times the brands' earnings before interest, tax, depreciation and amortization.