Green Mountain Coffee Shares Hit 52-Week High After Deal With Kraft
International Business Times
Published Aug 25, 2014 11:26AM ET
Green Mountain Coffee Shares Hit 52-Week High After Deal With Kraft
By Greg Morcroft -
Shares of Keurig Green Mountain Coffee Roasters NASDAQ:GMCR traded at a 52-week high on Monday after news of a new deal with Kraft Foods NASDAQ:KRFT. The company also rolled out a ne version of its Keurig coffee line, dubebd 'Keurig 2.0 System."
"Keurig® 2.0 is the first Keurig® brewer to brew both a single cup and a four-cup carafe from a Keurig® brand pack," the company said in a press release.
Last week Kraft and Green mountain signed an agreement that would sell Kraft brand coffees in Green Mountain's special Keurig packaging.
According to reserach from Zacks research firm's Analyst Blog,
Investors are encouraged by these initiatives which further Keurig Green Mountain’s goal of sustaining its dominance in the single-serve brewing market even after the expiry of its K-cup patents in Sep 2012. Through these agreements, the coffee maker is aligning with the strongest beverage brands to support a range of consumer choices and taste profiles under the Keurig Single-Cup Brewing system.
Keurig Green Mountain shares have been on the rise this year, backed by several strategic alliances which should help it maintain a leading position in the single-serve brewing category. The solid business momentum of the business of the company helped it to yield a solid year-to-date return of 78.7 percent.
Get The News You Want
Written By: International Business Times
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.