Genetic Technologies transitions to online commercial platform for BREVAGenplus
Seeking Alpha
Published Sep 21, 2017 08:15AM ET
Genetic Technologies transitions to online commercial platform for BREVAGenplus
- Genetic Technologies (NASDAQ:GENE) announces that it will transition the commercial program for BREVAGenplus to an e-commerce based solution. Under the new program, the consumer will be able to initiate the testing by accessing the Consumer Initiated Testing (CIT) platform via the Company’s U.S. subsidiary, Phenogen Sciences, website, by visiting www.brevagenplus.com.
- A CIT platform, complemented by direct to consumer advertising, can reach two primary audiences, the patient and the healthcare provider through various channels and mediums.
- The Company also switched its billing model from a traditional reimbursement system through medical insurance providers to a direct patient self-pay system and reduced the list price of the test to $349.
- Now read: Halozyme Therapeutics: Updates To Thesis
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