French luxury group LVMH seeks 25,000 young staff in recruitment drive

Reuters

Published Sep 22, 2021 11:44AM ET

PARIS (Reuters) - LVMH aims to hire 25,000 people under 30 years of age by the end of 2022, the French luxury behemoth said on Wednesday, as it accelerates recruitment to meet brisk demand for high end goods.

The European luxury sector has seen a fast pace of growth in recent months, as stores reopened following lockdown periods and consumers drew on money saved during periods of confinement to splash out on pricey goods.

LVMH has more than recovered business lost to pandemic disruptions. In July, it reported first half sales grew 11 percent on an organic basis compared to the same period in 2019, before the crisis hit, fuelled by demand for clothing and accessories from its star fashion labels Louis Vuitton and Dior.

The company’s focus on recruiting younger staff comes as it seeks to bolster the popularity of its brands with younger consumers, weaving streetwear styles like cargo pants and sneakers into its luxury fashion collections.

The hiring target for the upcoming year marks an acceleration of around 20 percent compared to previous years, according to Chantal Gaemperle, director of human resources and synergies at LVMH.