Coca-Cola, Molson Coors to launch Simply-branded alcoholic drinks
Reuters
Published Jan 25, 2022 09:32AM ET
Updated Jan 25, 2022 11:16AM ET
(Reuters) - Coca-Cola (NYSE:KO) Co will launch Simply-branded alcoholic drinks in the United States this summer in partnership with beer giant Molson Coors (NYSE:TAP) Beverage Co Soft-drink makers, including Monster Beverage Corp (NASDAQ:MNST) and PepsiCo (NASDAQ:PEP) Inc, have been branching out to the alcohol space as traditional boundaries between the categories rapidly blur. Coca-Cola launched an alcoholic version of its Topo Chico sparkling water along with Molson Coors about a year ago before tying up with Constellation Brands Inc (NYSE:STZ) to introduce Fresca-branded ready-to-drink cocktails.
Molson Coors will launch the Simply Spiked Lemonade in multiple flavors this summer, the Coors Light beer maker said on Tuesday.
Simply, known for its juices, is Coca-Cola's second-largest U.S. brand in terms of revenue after its eponymous line.
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Written By: Reuters
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