Coca-Cola company names WPP as global marketing network partner
Reuters
Published Nov 08, 2021 10:48AM ET
Updated Nov 08, 2021 11:41AM ET
LONDON (Reuters) -WPP, the world's biggest advertising company, will become global marketing network partner for the Coca-Cola Company (N:KO), the two companies said on Monday.
The contract is another fillip for WPP (LON:WPP) which last month raised its annual sales forecast and said that much better than expected third-quarter trading showed a structural change to its growth rate.
WPP will handle Coca-Cola’s media in eight of its nine geographical operating units and the large majority of its creative work, WPP Chief Executive Mark Read said in an email to staff which was sent to media.
"This is among our company’s greatest ever new business achievements, the largest win in decades, and a fantastic endorsement of the new WPP we have built together over the last three years."
Coca-Cola said it had named Japanese advertising group Dentsu as a complementary media partner in selected markets where it bought distinctive strengths.
France's Publicis Groupe and IPG of the United States had performed very strongly during the review process and agencies of both networks would be included in a strategic roster of firms.
As such, Publicis and IPG would play key roles in an open source creative model which was expected to account for one-third of all marketing work, Coca-Cola said.
Get The News You Want
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.