BlackBerry pulls life support for once-indispensable business smartphone

Reuters

Published Jan 04, 2022 06:55AM ET

Updated Jan 04, 2022 02:32PM ET

(Reuters) - BlackBerry (NYSE:BB) Ltd is pulling the plug on service for its once ubiquitous business smartphones, which were toted by executives, politicians and legions of fans in the early 2000s.

The move marks the end of an era as the phones, which sported a tiny QWERTY physical keyboard, pioneered push email and the BBM instant messaging service.

Former U.S. President Barack Obama, one of its most celebrated users, made headlines in 2016 when he was asked to give up his BlackBerry and replace it with an unnamed smartphone.

Blackberry (TSX:BB) lost favor with users with the advent of Apple (NASDAQ:AAPL)'s touchscreen iPhones and rival Android devices. In recent years, the company pivoted to making cybersecurity software and embedded operating systems for cars.

Social media was alight with tributes. One Twitter (NYSE:TWTR) user reminisced it was a "fabulous machine" and hoped the company's phones would be resurrected.