Beyond Meat begins direct online sales of plant-based patties

Reuters

Published Aug 27, 2020 09:04AM ET

(Reuters) - Beyond Meat (NASDAQ:BYND) Inc on Thursday launched a new website to sell its plant-based meat products to U.S. customers, just nearly three months after rival Impossible Foods started its direct-to-consumer sales.

The move comes at a time when demand for vegan products has surged amid rising beef prices due to the COVID-19 pandemic and restaurant traffic has not recovered to normal levels.

Impossible Foods, which began direct online sales in June, and Beyond Meat currently sell their plant-based meat products in thousands of retail stores across the United States, including Kroger (NYSE:KR) and Walmart (NYSE:WMT) Inc.