Apple held talks to add James Bond, live sports to streaming service: WSJ
Reuters
Published Dec 19, 2019 02:12PM ET
Apple held talks to add James Bond, live sports to streaming service: WSJ
(Reuters) - Apple Inc (O:AAPL) executives met James Bond franchise-owner MGM Holdings Inc and the collegiate athletic conference Pac-12 earlier this year as part of its efforts to boost the Apple TV service, the Wall Street Journal reported https://on.wsj.com/2PEGhH7 on Thursday.
The tech behemoth's Apple TV app and TV+ services were launched in November at $4.99 per month with nine original programs, marking the iPhone maker's entry into the crowded streaming TV market.
Apple declined to comment to a request by Reuters.
The conversations with MGM and the Pac-12 were preliminary and have yet to reach an advanced stage, the WSJ reported, citing people familiar with the matter.
A deal with the Pac-12 would be Apple's foray into live sports.
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Written By: Reuters
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