Apple aims to keep iPhone shipments steady - Bloomberg News

Reuters

Published Jul 24, 2023 06:56AM ET

(Reuters) - Apple (NASDAQ:AAPL) is asking suppliers to produce about 85 million units of the iPhone 15 this year, roughly in line with the year before, Bloomberg News said on Monday citing people familiar with the matter.

The company is aiming to hold shipments steady despite a projected decline in the overall smartphone market, the report said, adding Apple is considering raising the price for Pro models.