Apple's getting crushed in China
Business Insider
Published Mar 19, 2017 08:32PM ET
Updated Mar 20, 2017 09:28AM ET
Apple (NASDAQ:AAPL) remains an aspirational brand across most of the world, except China where the company is losing market share rapidly, according to UBS.
"Apple achieved its highest market share in four years in the US, Europe, Japan, and RoW," said a UBS report authored by Steven Milunovich and Benjamin Wilson. "The exception was China, where share was down 17 points YoY as units fell 19%."
Market share in Hong Kong and Taiwan was hit particularly strong, both down 50%.
The analysts used Gartner smartphone shipment data through December for their study of Apple's performance in the "premium phone" market.
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Written By: Business Insider
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