Business Insider
Published Aug 28, 2017 09:29AM ET
Updated Aug 28, 2017 10:21AM ET
Whole Foods just got less expensive.
On Monday, the day that Amazon (NASDAQ:AMZN)'s $13.7 billion acquisition of the grocer went through, prices on certain Whole Foods items immediately dropped.
"Starting Monday, Whole Foods Market (NASDAQ:WFM) will offer lower prices on a selection of best-selling staples across its stores, with much more to come," the companies said in a press release on Thursday.
In the release, Amazon and Whole Foods specifically mentioned certain items that would become less expensive when the acquisition was finalized.
On Friday, Business Insider visited a Whole Foods location in the Gowanus neighborhood of Brooklyn, New York, and checked the prices on 15 items (including a few variations on similar items) mentioned by the companies. The total cost of the basket on Friday — pre-acquisition — was $97.96.
On Monday, we returned to the Gowanus Whole Foods and checked back in on the same items. This time, the total cost of the 15 items was $75.85. That's a nearly 23% drop in the total cost.
Some of the new discounts nearly cut prices in half. Bananas, for example, used to be sold for $0.99 a pound. Now they cost $0.49 a pound. The price of local grass-fed 85% lean ground beef went to $6.99 a pound from $10.99.
Whole Foods is labeling the price cuts as "New Lower Price," with the tag "Whole Foods + Amazon."
h2 Here's how much money customers are now saving on these 15 items:/h2Here's a chart showing each item and the discounts:
Written By: Business Insider
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