Amazon, Apple most valuable brands but China's rising - Kantar survey
Reuters
Published Jun 21, 2021 06:18AM ET
Updated Jun 21, 2021 10:31AM ET
By Guy Faulconbridge and Ben Makori
LONDON (Reuters) - Amazon (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) are the world's most valuable brands but Chinese brands are rising up the leaders list and are more valuable than Europe's top brands, according to a global ranking by Kantar’s BrandZ.
Amazon, founded in 1994 by Jeff Bezos, remained the world's most valuable brand with an estimated value of $684 billion, followed by Apple, founded in 1976, at $612 billion and Google (NASDAQ:GOOGL) at $458 billion, Kantar said.
Tencent, China's biggest social media and video games company, was the People's Republic's top brand, in fifth place, while Alibaba (NYSE:BABA) was in seventh place.
"Chinese brands are steadily and slowly progressing, and have made significant headway as more companies leverage their own technological developments and demonstrate their abilities to align with the major trends shaping China and the global market," said Graham (NYSE:GHM) Staplehurst, global strategy director at Kantar BrandZ.
Five brands more than doubled their value, led by Chinese e-commerce giants Pinduoduo (NASDAQ:PDD) and Meituan, China's top liquor maker Moutai, China's TikTok and America's Tesla (NASDAQ:TSLA).
Tesla, founded in 2003, was the fastest growing brand and became the most valuable car brand, growing its value by 275% year-on-year to $42.6 billion, Kantar said.
Top Chinese brands consolidated their lead over top European brands: China accounted for 14% of the top 100 brands, up from 11% a decade ago, while European brands accounted for 8%, down from 20% a decade ago, Kantar said.
The top European brand was France's Louis Vuitton in 21st place, followed by Germany's SAP software group in 26th place. The only British brand on the list was Vodafone (NASDAQ:VOD) in 60th place.
U.S. brands were dominant: American brands grew fastest over the past year and American brands accounted for 74% of the top 100, Kantar said.
The world's top 100 brands were worth a combined $7.1 trillion, Kantar said.
Get The News You Want
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.