Affirm shares jump on expanded partnership with Amazon

Reuters

Published Nov 02, 2023 10:54AM ET

By Chibuike Oguh

NEW YORK (Reuters) - Affirm Holdings (NASDAQ:AFRM)'s stock rose by nearly 18% on Thursday after ecommerce giant Amazon (NASDAQ:AMZN) announced that its business-to-business store would begin offering the buy-now-pay-later lender at checkout.

Amazon Business will roll out Affirm starting Thursday to eligible sole-proprietor sellers, and the new payment option will be available at checkout to all eligible customers by Black Friday on Nov. 24, the ecommerce giant said in a statement.

Affirm becomes the first buy-now-pay-later lender to be added to Amazon Business, the statement added. Its service is already available to Amazon's retail customers.

"By selecting Affirm at checkout on Amazon Business and entering a few simple pieces of information, such as registered business name and business address, small business owners will receive an instant credit decision," the statement said.

Affirm's shares jumped to $20.72, up 17.7%, on the news. The stock, which has more than doubled this year, is on track for the biggest daily percent gain since August.