Goldilocks Would Like The Latest Inflation Report: Econ Data Is Just Right

International Business Times

Published Jul 23, 2014 07:10PM ET

Goldilocks Would Like The Latest Inflation Report: Econ Data Is Just Right

By Meagan Clark - For American workers, the latest economic data was just right: The U.S. economy appears safe from the threat of an unruly spike in prices or a precipitous end to the relief doled out by the Federal Reserve.

That was the takeaway as economists sifted through data released by the government on Tuesday, most prominently an inflation report that showed prices for goods and services climbing by 1.9 percent in June, a slight easing from the 2 percent increase seen a month earlier.

While consumers may be forgiven for assuming that no rise in prices is a good thing, economists have been looking for inflation to come in right around the 2 percent level. A significantly faster rise in prices could prompt the Fed to hike interest rates and dampen economic growth in a bid to to limit further price hikes -- a step that would almost certainly eliminate jobs and exacerbate unemployment.

On the other hand, a sharper dip in inflation might have amplified worries that American companies are suffering weak demand for their goods and services, forcing them to cut the price of their wares to coax buyers into the market. This, too, would tend to hurt employment as American companies lowered production targets.  

Instead, the data came in at a level that would please Goldilocks: neither too hot nor too cold, but suggesting a modest and sustainable pace of economic expansion that should see continued growth in working opportunities.

“As long as inflation remains weak, that should boost purchasing power and fuel growth and job creation,” said Aneta Markowska, chief U.S. economist for French bank Societe Generale in New York. “But right now we are looking at inflation that’s growing in line with hourly wages. People are earning enough to keep up with inflation but not necessarily beyond that.”

Most economists concurred, pronouncing the pace of inflation fast enough to indicate overall economic growth but not rapid enough to discourage buyers.  

“That’s nothing to worry about,” said Paul Dales, senior U.S. economist for London-based Capital Economics. “It will probably rise a bit, but not much.”

The Fed has indicated that it hopes to see inflation -- the increase in price levels of goods and services -- to be at least 2 percent but not much higher to keep unemployment from rising above its current 6.1 percent. (Seven years ago in the run-up the Great Recession, unemployment sat below 5 percent while prices were rising at a barely detectable 0.1 percent annualized rate.)

French bank Societe Generale forecasts a rebound in U.S. consumer prices, pushing up the consumer price index (CPI) -- a monthly measure used by economists to track changes in the price levels of products households commonly buy -- by about 2.3 percent by the end of the year.

In June, core consumer prices, which exclude energy and food prices, increased 0.1 percent, the smallest gain in fourth months.

Although prices for meat, milk, gasoline and other things most Americans buy regularly rose, prices of home goods like washing machines, furniture, dishes and lamps have fallen by 1.5 percent in the past year, the quickest pace since the recession’s nadir in 2009.

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