Yoo-Mi PHA: Personalized Wellness Meets the Blockchain

Cryptovest

Published Mar 25, 2018 05:02AM ET

Updated Mar 25, 2018 05:31AM ET

Yoo-Mi PHA: Personalized Wellness Meets the Blockchain

Yoo-Mi PHA is a unique blockchain project focusing on wellness, but going beyond recycled generic advice. A network brings together clients and the AI-powered personal health assistant, facilitating the relationships through tokenizing rewards.

The Yoo-Mi PHA project incentivizes users with the UME token for completing personal wellness steps and milestones, but the token also serves in the incentives and discounts system. The idea behind building a wellness platform powered by a blockchain solution comes from teaming up experts in clinical psychology, as well as AI innovators. The end result is a platform that deals with motivation, distraction and the hurdles people usually encounter when trying to meet a goal.

The Yoo-Mi PHA employs deep learning and relies on the knowledge of human psychology to boost participation through an incentivized system of rewards. The final goal is self-improvement.

"In founding Yoo-Mi PHA, we wanted to take the burden of self-motivation away from our users. We wanted to strip back the noise out there dictating generic wellness and nutritional advice, to provide real, hyper-personalized, motivating guidance for each person." said Yoram Kraus, CEO of Yoo-Mi PHA.

This goal is achieved by the unique Virtual Personal Assistant, developed by a team of over 60 AI experts over the span of a few years. The Yoo-Mi virtual assistant analyzes users' meta-data to make useful and accurate predictions of their behavior, including interests, traits, triggers, predispositions and motivation profile.

"By understanding our users, the psychology-driven AI Avatar creates and motivates each person through real programs, language and incentives toward their individual path of success."

In addition to the personal assistant, the whole project ecosystem powered by the UME token also includes a free, decentralized marketplace for wellness products. The Yoo-Mi personal assistant will continue to be active, and suggest the right purchases, also leading the user to discounts.

The Yoo-Mi PHA project opens up the world of the blockchain to the gigantic personal wellness and beauty industry, potentially reaching millions of users. The launch of the platform with the AI assistant and marketplace is planned for Q3 this year, offering a chance to almost immediately use the UME token.


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