Terra Virtua Hires Marketing Veteran Pierre Dadd

CoinEdition

Published May 19, 2021 08:13AM ET

Updated May 19, 2021 08:30AM ET

Terra Virtua Hires Marketing Veteran Pierre Dadd

  • Pierre Dadd has been appointed as marketing director for Terra Virtua.
  • Dadd comes with experience from major companies like Disney and LEGO.
  • His expertise will help bring Terra Virtua and NFTs to the mainstream.

Marketing veteran Pierre Dadd, coming with experience from LEGO, Disney, and Auto Trader, has joined forces with Terra Virtua as Marketing Director.

The marketing-wiz comes with over 20 years of experience in brand development. His work with iconic kids’ entertainment brands has prepared him well for the hiccups of the crypto industry.

For instance, his seven-year tenure at LEGO saw him in various roles at global, regional as well as local levels. He was part of launching many exciting properties and worked with global IPs. Working there, he also laid the foundations of the first LEGO virtual world.

His roles at Disney also set the stage for him to become the marketing expert that he is today. Dadd was part of the digital marketing teams for the UK, Europe, Midd...

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