DailyCoin
Published Nov 26, 2021 12:00PM ET
Updated Nov 26, 2021 12:30PM ET
Study Shows Small Businesses are Embracing Crypto as Coinbase Launches #WeAcceptCrypto Small Biz Campaign
Ever since Bitcoin hit its all-time high of $69,000 a few weeks ago, all eyes have been on crypto – especially those of small business owners, as they consider how to hop on the crypto bandwagon. According to recent research from consulting firm Skynova, small businesses are adopting cryptocurrencies faster than you may think.
Their recent “Accepting Bitcoin” study found that nearly a third (32 percent) of the 584 U.S. small business owners surveyed, currently accept cryptocurrencies as payment. The survey results went on to list the following six reasons as to what or whom were the primary drivers for founders to embrace crypto payments for their small businesses. The respondents were asked to give as many reasons as applied to their unique situation.
That’s one of the reasons behind a new Coinbase (NASDAQ:COIN) sponsored campaign to bolster small businesses adoption of cryptocurrencies. The program is called #WeAcceptCrypto, and it’s an effort to raise awareness of small businesses that accept cryptocurrency as a form of payment.
Here’s how it works, based on Coinbase’s announcement of the program on Wednesday:
While a window decal might not be much, it is a visual way to differentiate your business from competitors and could attract crypto users into your storefront who might not have entered otherwise. In this day and age, every little bit helps – especially for small businesses.
On The Flipside
Why You Should Care?
This marketing campaign is a solid idea that strives to elevate awareness of cryptocurrencies among both shoppers and merchants – which is a brilliant idea. Both sides of the retail transaction need to embrace crypto to advance adoption. This is another good step in that direction.
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Written By: DailyCoin
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